Amplify, the independent agency founded in 2008, is known for being a progressive leader in the live experience industry and with the global pandemic mainly taking live activations off the table for much of 2020, this was a year to fully push creative boundaries and challenge restrictive formats continuing to redefine our take on brand experience.

We delivered some of our best work, which included the global launch of PlayStation®5, spanning 25 territories and blurring the lines between experience, out of home, content and digital. We won 22 new clients, 16 which were added post the first lockdown, totalling £5.1m new business in 2020 and considerably more for 2021.

We focused on our social mission and joined forces with Brixton Finishing School and the forthcoming Ad-Cademy to support underrepresented groups entering the creative industries, continued our work as patrons of Lecture in Progress and are working towards B-Corp accreditation.

And we are proud to have done the double, being named both Campaign and The Drum’s Brand Experience Agency of the Year and bagging two Grands Prix at the respective Experience Awards while retaining our 9/9 for the third consecutive year in Campaign’s School Reports.

But most importantly, in the year when a pandemic decimated the world of live experiences, we are proud to have evolved and kept our team together. We made an open commitment to every team member back in April that our priority was to get everyone through to the other side and we have done exactly that.