Andrew Gibson


Not many independent agencies can claim to have a Chief Strategy Officer that has won the coveted strategy award triple, the EGOT of the planning world if you will.

Creature can, though.

In fact, Creature is the only independent agency that can, and that is all thanks to our Chief Strategy Officer, Andrew Gibson.

The past year he has been responsible for delivering game-changing and award-winning work for a whole host of clients. From convincing Channel 4 to tell its viewers to Switch Off with eve Sleep to disrupting an entire sector with Beagle Street and ensuring Moonpig are more successful than ever, Gibbo and his team, have become one of the most exciting, innovative, and effective advertising planning departments in the UK.

Alongside that, he’s also been a progressive and supportive leader. He has become a partner in the agency, played a key role in all of our new business wins, been integral in embedding diversity and inclusion into the heart of the agency, transformed Creature’s strategic consultancy, White Crow, from a scribble on a page (‘Let’s take on the consultancies’, it read) to a £1m business and simply been a wonderful human to work alongside.