Arena Media UK

Ashley Bolt has transformed Arena Media’s gaming division into a multimillion-pound global powerhouse operating across 21 markets. As Group Managing Partner, Gaming, he delivered +60% YoY billings growth, a 100% pitch win-rate and 96% client retention during one of the most turbulent years for the gaming industry. His leadership combines empathy, rigour, creativity and courage, driving innovations such as beat-level MMM, predictive Early Warning Systems, and cultural planning frameworks. He secured major global remit expansions with Blizzard, SEGA Pokémon and Wizards of the Coast, while launching award-winning campaigns like Alone in the Dark and Pokémon TCG Pocket. He also championed diversity, talent development and industry thought-leadership through the Get Gaming series. Ashley’s approach has elevated Arena’s reputation worldwide, proving that clarity and creativity can thrive even in headwinds.