BBC Creative (BBC’s in-house agency) has an ambition to leave a positive mark on culture. Striving to remind audiences that the BBC offers something unique to UK. This year our team had to think differently with limited budgets, but it didn’t hold us back. We continued to build on the BBC brand with flagship content moments such as Planet Earth 3 and Doctor Who. We launched key events like Eurovision and the Women’s World Cup. Promoted unique public service products such as Bitesize and BBC News amongst many other – demonstrating and bringing to life the unique role the BBC plays in the UK. And the results speak for themselves. This year, on average adults (16+) spent 6hrs 9m watching BBC TV/iPlayer on average per person, per week – which is more than Netflix, Disney+, and Amazon Prime Video combined. iPlayer saw a record 7.2bn viewers across 2023 a new record for the BBC. Which is not surprising considering this year alone we produced over 600 multi-media campaigns, 5,000 pieces of bespoke work and over 25,000 assets. Not bad for a team of 134.