Bernadette (a VCCP company)

Bernadette is the digital experience agency within the VCCP Group. We believe the best brands are defined by their digital experiences – the services, platforms and technology people rely on in their everyday lives.

Rooted in VCCP’s challenger legacy, we help brands push harder and stay relevant as technology, culture and customer expectations shift at speed. For us, digital transformation is not a platform decision or a technical exercise. It is an ecosystem challenge, spanning owned platforms, third-party channels and increasingly AI-powered tools that shape how people discover, decide and act. In 2025, the impact of our AI upskilling in 2024 came fully to life. Bernadette was fundamental in the transformational thinking and engineering behind VCCP Group’s most ambitious AI initiatives, enabling its strongest-ever year for awards recognition, including multiple wins for Best Use of AI and Innovation. Work such as O2’s Daisy vs The Scammers set a benchmark for responsible, human-centred AI. Commercially, we drove growth for existing clients and welcomed new partners, with relationships moving upstream as we were trusted to transform digital ecosystems and long-term strategy. Given this was a year of momentum and experience-led brand building with intent and care. Where will we go in 2026?