Croud

Croud is redefining what it means to be a modern independent agency by investing in intelligence. In 2025, the business accelerated its transformation into a full-service media, creative and data agency, fusing human expertise, AI-driven technology and proprietary insight to deliver measurable impact for clients and growth for the business.

At the heart of this evolution is Return on Intelligence, Croud’s new proposition that embeds intelligence into every decision, from strategy and planning to activation and measurement. This was brought to life through significant advancements in proprietary technology, including the AI-powered CroudOS, BrandCI™ and an enhanced measurement framework, enabling faster and smarter decision-making. Alongside technology, Croud invested heavily in insight and leadership. The launch of the Croud Consumer Index positioned the agency at the forefront of understanding how economic sentiment and AI-led discovery are reshaping consumer behaviour. A strengthened leadership team provided the vision and operational depth to scale these capabilities globally. Equally critical has been sustained investment in people and culture. Through its Unlock Potential vision, Croud has built an inclusive environment that prioritises learning, progression and wellbeing. This combination of intelligent technology, insight-led strategy and talent positions Croud as a force in the next era of intelligence-led agencies.