Gareth Mercer, Pablo

In a difficult year when many agencies retreated, our CEO Gareth adopted a mindset of attack.

He invested in creative talent, was relentless in pursuit of growth and quickly ensured the operating system fit the new context. Through this he helped ensure every client and staff member was retained while attracting new clients including Deliveroo, NatWest and Huawei.

Increasing our overall agency revenue by 35%.

His unconventional perspective coupled with his characteristic traits of energy, determination and passion have helped make 2020 a success for the whole team at Pablo.

The ability of Pablo to thrive in such a challenging year has been testament to Gareth’s determination and grit to succeed even when the world was collapsing around us, we hope it is a signifier of more success to come and we are very grateful for his leadership.

Gareth’s motto has been “when the rules change, change the rules”. He is unconventional, an outsider that has brought something new & fresh to the industry. He is an advert for breaking down the barriers of our industry, whilst loving it and maybe it’s time for us to recognise the achievements of an outsider and the value and example he is setting for others. We hope you consider him.