Guillermo Vega

A different breed of creative leader, Guillermo Vega has been behind platforms that are shaping culture and changing how people think and act for the better. He brings a hybrid thinking to his work, uniting science, technology, and creativity to deliver disruptive ideas that are as influential in shaping culture as they are in transforming clients' businesses, establishing the brands he works with as part of the fabric of the nation.

From bringing together the most influential footballs in the UK for Hope United with BT, creating the first smart phone license for children with EE, concepting the world’s first air-purifying playground for Otrivin and establishing a new day in the UK calendar for Marie Curie, Guillermo creates ideas that go beyond what we sell, and beyond our industry, to create a positive impact on society. Under Guillermo’s watch, Saatchi & Saatchi also won British Heart Foundation, and within one week, had delivered the most impactful ad at the biggest sporting event of the year.

He has received creative recognition from awards from Cannes Lions, New York Festivals, Purpose Awards, Gerety Awards, DMAs and Creative Circle awards – raising the bar for how creativity in modern Britain can shape the country for the better.