Harjot Singh, McCann Worldgroup

Harjot Singh - a global leader, strategist, educator, activist and thinker supported our network, clients and the wider industry in 2020 by harnessing insights, intelligence, live data and research to navigate through the rapidly-changing landscape brought about by the pandemic. His solutions, support and thought leadership offered an essential guide to industry, clients, brands and the wider business world.

The raft of new client tools and approaches developed under his leadership to solve business problems included ‘Crisis Navigator’, ‘Crisis to Renewal’ toolkits and a Pandemic Journey Map tracking culture dynamics in Europe and UK.

He masterminded a new consultancy capability, oversaw consumer research to guide brands to connect with consumers and worked with our regional Truth Central team to equip clients with Gen Z insights.

Harjot champions creativity as a means of driving our business. The range of 2020 solutions-driven work unsparingly focuses on brands playing a meaningful role in people’s lives including: “Together We’re Stronger” platform for ALDI; L’Oréal ambassador Eva Longoria giving virtual tutorials on covering grey hair and IKEA championing the home as a safe haven.

Harjot’s strategic thinking galvanised teams on every 2020 pitch, resulting in a stellar new business haul and growth with existing clients.

With the heightened awareness of systemic racial injustice, Harjot, a long-time diversity activist, used his platform to champion diversity, inclusivity and equity. He produced thought leadership advocating D&I, LGBTQI+ inclusion; gave an IsolaTED talk on boosting industry diversity, and spoke at the IPA Opening Doors event.