HAVAS Red

Under the leadership of Rachael Sansom, CEO UK & Europe, HAVAS Red has evolved from an ambitious start-up in 2019 into one of the UK and Europe’s most dynamic earned-first agencies. The agency boasts a stellar client roster including American Express, NBA, Reckitt, Jaguar Land Rover, UNICEF, and more.

Rachael’s approach combines strategic excellence, creative innovation, and commercial ambition. Initiatives such as LEAP and The Hub have redefined PR’s role, driving award-winning campaigns and elevating HAVAS Red’s reputation across Europe. Her leadership prioritises senior-level involvement, ensuring clients receive strategic counsel and creativity at every stage. Promoted to European CEO in 2023, Rachael has unified HAVAS Red’s network, fuelling regional growth and major wins like Parkside, alongside industry accolades including Campaign’s Agency Leader of the Year and European Network of the Year. Committed to culture and inclusion, she champions wellbeing, diversity, and career development, while embedding AI innovation and data-driven insights into client strategies. Rachael’s vision positions HAVAS Red as a benchmark for modern communications, blending creativity, purpose, and performance to deliver extraordinary results.