Hearts & Science

In 2023, the culmination of Simon’s hard work was truly evident. Hearts has had its most successful awards year (shortlists +62% YoY and wins +140% YoY), with their ‘share of industry awards’ four times that of their ‘share of billings’. He was central to Hearts winning the biggest and most ambitious media pitch of 2023 in Allwyn, holder of The National Lottery’s incoming fourth license, a pitch that saw him conceptualise and develop a pioneering tool that turns Ehrenberg-Bass’ theory into actionable insight.

He has helped Hearts achieve a remarkable 40% growth in revenue year-on-year, marking the largest profit in the agency’s history as well as cementing himself as a respected industry thought leader, contributing a monthly strategy column to The Media Leader.