Helen Rhodes

After joining BBH as ECD last year, Helen was quoted as saying: “My plan is to make as much great stuff as possible.” In 2022, Helen more than delivered on this ambition, with a vast range of creatively effective, innovative work that uplifts, entertains, drives culture and grows clients’ businesses.

Creative highlights included consumer- championing, DE&I centered work or Tesco, which won the gamut of effectiveness awards this year including the Grand Effie; the Channon Prize for Best New Learning along with 25 Creative Circle wins, a Cannes Lion and a raft of other accolades including Silver at IPA Effectiveness Awards.

Meanwhile Helen’s playful, irreverent approach led to witty, humorous and disruptive work for clients such as Ribena, Burger King, Netflix, Weetabix and Wild, enabling BBH’s clients to stand out and grow through the power of difference. Helen’s work also has DE&I at its core, a key example being “Together this Ramadan” campaign for Tesco created to make members of the Muslim community feel represented, which won 4 Golds at the Creative Circle awards.

In just over a year, Helen has laid the foundations for an inspirational new era at BBH.