Hookflash

Delivering an exceptional customer experience online has never been more important…but also rarely been as difficult. Expectations are high whilst organisations often suffer from a lack of trust in their data. Fuelled by the fact that the GA4 is still not well understood by marketing teams and that cookie consent continues to be a complex world to navigate, 2025 was always going to be a difficult year for brands looking to get more from their website. Layer in the shrinking organic landscape and challenged marketing budgets and it’s clear that brands would have to adapt to thrive.

Hookflash focuses on helping clients transform and tackle these challenges by building solid data foundations via the Analytics team; interpreting data and testing new ideas in the Experimentation team; and navigating the increasingly LLM-dominated organic landscape via the SEO team. This combination of resources saw the agency more than double its team size, pass 100 clients in Q3 and increase revenue by 92% year on year. It hit its goals to increase its deal size, won 30 new clients including Nodor Group (Red Dragon Darts and Winmau), Tefal and Wild Deodorant, and be named a Times Best Company to Work For