Laurent Simon, VMLY&R

Since joining VMLY&R at the end of 2019, Laurent has made an incredible impact on the agency culture, work, and people.

Even in the most challenging of years for agency leadership, he has built up the agency's creative department with leading talent across the board. And his commitment to creative ambition can already be seen in the work coming out of the agency.

From an agency that had no presence at awards shows for quite some time, all 5 campaigns produced were either shortlisted, awarded, breaking records, or praised beyond the industry.

Laurent’s expertly navigated the creative department through an unprecedented period of lockdown. Managing remote working, guiding teams working together while apart. He’s worked hard to create a culture where encouragement and understanding are embedded while keeping team development in front of mind.

A champion of creativity at every level in the business, he inspires everyone to push further – to create innovative and mould-breaking work.