Leo Burnett UK
Amid the harsh realities of the pandemic and cost-of-living crisis, it’s more important than ever for brands to understand and serve their customers. But this can’t be truthfully achieved if our industry continues to operate in a bubble: of people from the same backgrounds; moving between the same agencies; focusing on impressing each other with their work. So we set ourselves a short (but tall) task. 2022 would be the year we would begin to pop the bubble.
This year, we’ve sought out talent from diverse new entry paths, to make a career in advertising accessible to all. We’ve listened to our people and made strides to increase feelings of inclusivity, flexibility, and happiness, to make good days at work accessible to all. We’ve created tools, festivals and partnerships that help our teams and clients authentically represent their audiences, so being seen on screen is accessible to all.
The results in this entry speak for themselves, proving Leo Burnett is an agency truly deserving of winning Creative Agency of the Year UK.