Lucky Generals

Vickie Ridley is Lucky Generals’ MD and has been with the agency for 10 years.

Insiders say she’s a ray of light, colour and positivity. In fact, they describe her using Maya Angelou’s words, as “a rainbow in someone else’s clouds”. This year, the industry has had plenty of dark clouds but Vickie has been rainbowier than ever, and used her extraordinary energy to: • Develop great relationships with clients like Virgin Atlantic, Yorkshire Tea, Heineken and Carlsberg-Britvic • Lead 4 winning pitches, for TikTok, Holland & Barrett, Beefeater and Ballantine’s, helping the agency to claim #1 place in the New Business League • Champion brilliantly effective work across all of these • Play a major role in a new agency leadership team, which has grown the agency’s revenues by 39%, to an all-time high • Build a broader agency culture that is fun, inclusive and supportive: just like her Human relationships matter more than ever in our industry and Vickie is proof that this becomes more important, not less, as you ascend the corporate ladder. Positivity is at a premium right now, and she shows that great account people create an environment where optimism prevails and creativity can thrive.