2020 has been a year of relentless disruption. We have been forced into new ways of working, seen accelerated digital behaviours, and have started to acknowledge and act upon the inequality in the world.

Against this backdrop of change, we have delivered against the things that we think should define the media agency of the year.

We have focused on our responsibility to our people, helping them to adapt and thrive despite unsettling circumstances. We have reinforced our partnerships with existing clients, supporting their businesses to find opportunities amongst the obstacles. And we have found ways to make our own luck, demonstrating the ingenuity and commitment required to win new business.

We believe our agency point of view has made these successes possible. Change has enabled a whole new paradigm of marketing which we think is transformative. When we look to our past, disruption has always been a driving force for m/SIX. It’s been an enabler of our new agency model, bringing media, data, technology, creative and strategy together again to deliver marketing for the digital world.