McCann London

Polly McMorrow

2023 marks Polly’s first complete year as CEO at McCann London, following 15-years at BBH. Although Polly describes 2023 as a ‘year in the garage’, she’s inspired every McCanner leading to a year bursting with success in every corner of the agency.

Polly has revitalised the agency, building a new Leadership Team comprising new energy and experience with the best of McCann London talent. Polly has made high-profile appointments of women leaders across all disciplines (Mel Arrow as CSO, Jemima Monies as COO and Regan Warner as ECD), whilst promoting long-standing McCanner, Tommy Smith, to MD - working with the consistent creativity of long-standing Joint CCOs Rob Doubal & Lolly Thomson. The results speak for themselves: the agency onboarded the UK’s biggest spender, Sky, and the world’s leading gaming company Activision Blizzard, alongside wins for IKEA and Durex (in collaboration with McCann Worldgroup) amongst others; driven commercial success for clients including Just Eat Takeway, Nurofen, L’Oreal and McArthur Glen, and excelled our agency brand like never before, seeing our press share of voice +102% YOY. Polly is an Advisor to the Women’s Association, sits on the IPA Commercial Leadership Group and is an Ambassador for Allbright.