In 2020, McCann UK continued to be a collaborative powerhouse and deepen business partnerships with clients.
We got Snoop Dogg to cut a new track and spread joy for Just Eat; we got adidas to support the next generation of superstars and Kevin the Carrot’s Christmas escapades for ALDI proved incredibly popular again.
Our creative output delivered on our mission to help brands play a meaningful role in the lives of people and communities. Our work with Refuge raised awareness of the millions at increased risk of domestic abuse in lockdown.
Despite economic upheaval we achieved significant revenue and growth, through both new business and with our top 10 clients including ALDI and Nestlé.
To support our talent we delivered a host of virtual mental health and wellbeing programs, online tools and resources for Learning & Development
With heightened awareness around systemic racial injustice we focused on new D&I initiatives to drive positive change, including piloting a de-biasing recruitment tool; diversity training; an education programme on unconscious bias, diversity, antiracism and allyship.
By building a supportive and inclusive culture powered by collaboration we continued to innovate and lead the industry in this most challenging of years.