MediaMonks serves as an innovation engine helping brands achieve greater efficiency, develop differentiated digital experiences and achieve relevant reach through fit-for-format content. Meeting at the intersection of creativity and technology—and backed by foundational partnerships with the leading tech platforms—we've long helped brands transform with a focus on reinventing customer-facing experiences through customer obsession.
Many brands found their partners devoted years toward all talk and no action. Understanding the urgency that brands faced with the pandemic (pivoting event plans to digital, going DTC, meeting the demand for content), we innovated overnight to adapt our tried-and-true production methods into innovative new solutions without skipping a beat. In recognising white spaces in the ways that people connect digitally today, we've adopted new skill sets by hiring more and more Monks, strengthening our team in a time when so many others have pulled back.
Through mergers and the strong push from our business growth team, we doubled down on our most important asset this year: our talent. The MediaMonks London office grew from 15 to 75 people.
We're emerging from 2020 stronger than ever before—not just in the growth of our team, but also in terms of our results. We saw a growth of 30% in like-for-like gross profit (net revenue). Despite the year's difficulties, our growth validates our claim that brands require a new era partner built for a digital-first landscape—and we're excited to share with you how our clients and our employees have grown alongside us on this journey.