Felix joined Mother about 18 months ago; during that time he’s been focused three things: the work, the team and the wins. In 2023, this effort shone through. He brought in talent from around the world to complement that already at Mother and built a team of truly diverse thinkers. The collective ambition for the work has been raised (and on every brief). From huge clients like Uber through to smaller ones like Make My Money Matter, Mother creates a range of work, with everything considered for the task at hand (not just a house style). Mother has been winning - new clients, including M&S, Jagermeister and Reese’s - and awards that recognise creative excellence - including Mother and Felix rated number 1 by the Campaign editorial team. It has been an incredible 12 months of creative at Mother.