Ogilvy One

2025 was a challenging year, marked by agency mergers, widespread AI anxiety, and tough market conditions. While many agencies adopted defensive stances, Ogilvy One made a profoundly different choice, opting for dynamic action. Where others were tested by AI, we put AI to the test. We scaled up instead of back, choosing to lead publicly rather than prioritize preservation.

We affirmed our conviction that creativity is our craft and calling card – the indispensable discipline imbuing data, technology, and AI with true value. Under Joint MDs Charlie Ryder and Alan Makepeace, we aimed to set the industry standard for customer engagement and creativity. This included a world-first "Turing Test" with Lloyds Banking Group and The IPA, evaluating AI's impact on marketing. We expanded our customer experience offering with CXO Rob Curran's team, extending creativity across entire marketing ecosystems. Thanks to Joint ECDs Angus George and Johnny Watters' adaptability, our astonishingly diverse client base saw organic growth, diversification, new wins, and zero client departures. Ogilvy One remains a bold, vibrant force, proving that creativity truly is our route to business growth.