Ogilvy UK

2022 was a pivotal year in Ogilvy’s long history, in which Ogilvy UK became a dominant force by making work with deep cultural impact through its ‘Borderless Creativity’ approach. Creative highlights include the multi-award-winning “Have A Word” campaign for the Mayor of London, Dove’s pioneering “Toxic Influence” campaign and the “Hornicultural Society” campaign for Relate, as well as the launch campaign for Sainsbury’s SmartShop technology supporting customers through the cost of living crisis. Ogilvy UK was ranked No.1 UK agency by One Show and D&AD, secured the DMA Grand Prix and was the only agency in the UK to win a coveted Glass Lion at Cannes. This performance powered Ogilvy to be recognised as the most creative agency network in the world in 2022, topping WARC’s Creative 100 and named Network of the Year by Campaign Magazine, LIAs, D&AD, One Show and Cannes Lions. Ogilvy was known as the ‘University of Advertising’ and now with Fiona Gordon at the helm, it is also becoming a ‘University of Life’ too, spearheading industry-leading policies, agency-wide coaching and learning, and becoming the first agency to be a Menopause Friendly employer. Ogilvy UK is driving positive change and shaping the future of the industry.