2022 was a pivotal year in Ogilvy’s long history, in which Ogilvy UK became a dominant force by making work that cut across discplines through its ‘Borderless Creativity’ approach. Creative highlights include the multi-award-winning “Have A Word” campaign for the Mayor of London, Dove’s pioneering “Toxic Influence” campaign and the “Hornicultural Society” campaign for Relate, as well as the launch campaign for Sainsbury’s SmartShop technology supporting customers through the cost of living crisis. No other agency this year has been named a leader across such a breadth of expertise: Ogilvy UK was ranked No.1 UK agency by One Show and D&AD, secured the DMA Grand Prix and was named Large PR Agency of the Year by PR Week. This performance demonstrates the power of bringing together different disciplines to solve client problems and create impactful work.
Ogilvy has been known as the ‘University of Advertising’ and now with Fiona Gordon at the helm, it is also becoming a ‘University of Life’ too, spearheading industry-leading policies, agency-wide coaching and learning, and becoming the first agency to be a Menopause Friendly employer. Ogilvy UK is driving positive change and shaping the future of the industry.