PHD UK

2025 was the year PHD shifted from resilience to resurgence – and this extraordinary New Business team has been pivotal to driving this change.

After a year spent defending £225m of business, they re-energised the agency and redefined growth: by putting people first, playing to win and making every pitch unmistakably PHD. This team has redefined what new business excellence looks like. The results speak for themselves: the biggest pitch win in PHD UK’s history, £115m in new client billings wins, top of Campaign’s New business Rankings and the No.1 New Business Chief in Campaign’s Annual Lists.