In 2021, our approach paid off in spades. We welcomed new clients such as Mercedes Benz, where we were part of the Omnicom team who won the biggest pitch of the decade; and KFC, after a hotly contested customer engagement pitch where we reinvented the future of loyalty for the brand. Our revenue is up by 12%, and we didn’t just smash our new business target – we quadrupled it. We used our data-led creativity to produce award-winning work (62 in total including a Cannes Lion).
We built a strong culture that stands up for the individual. We championed our people as they stood up for the issues we care about as a business – ending violence against women, anti-racism, and sustainability.
We continued to invest in our people and were delighted to be awarded Platinum status by the IPA (after four successive years of Gold). We listened to our people, reopening our offices while reinventing our working model to allow everyone to return on their own terms – and took a Summer Recess that gave our teams time back to focus. We improved our benefits to be more inclusive of menopause, infertility, and miscarriage, as well as ramping up our mental health support.