TOP TIPS FROM THE JUDGES
Mark Brown
Chief Marketing Officer, Hovis
"Ensure that entries are short, sharp and to the point with a clear consumer/cultural insight with specific results/impact demonstrated."
Anita Hossain
Global Marketing Lead, ASOS
"Craft a story that shows not just what your agency has achieved, but why it matters, to your people, your clients, and the industry."
AJ Coyne
VP Growth & Marketing, Monzo
"Read the criteria... answer every question. But above all say less (show vs. tell) - present yourself as you would in a chemistry - bring your agency, work and results to life in a way that can cut-through and stand out."
Karen Wilkinson
Marketing Director, Evergreen Garden Care
"My top tip is to show how you've truly partnered with your clients, not just delivered for them. The best agencies don't stand on the sidelines; they roll up their sleeves, solve challenges together, and push their clients to be braver and bolder."
