Focusing on big transformation briefs has empowered us to revolutionise the business. For our clients, people, future and the wider industry. We’ve made revolutionary leaps with day-to-day business and transformed every client. This has ensured our highest ever client satisfaction scores (8.8) and extended average tenure to 14 years, with 40% of clients increasing spend. We’ve also attracted £45m+ new business billings (including wins for CCS, BBC, Chase). That’s £3m higher than last year. So, officially, it’s now our best new-business year ever. We’ve done this by transforming together. We upskilled our entire workforce with future-fit training programmes, exceeded industry DE&I targets and launched a dynamic career accelerator. Office culture has soared with 80% occupancy across core days and employee retention up by 25%. Lastly, we transformed to make ourselves and our clients future-fit. Using AI and automation we accelerated the future of marketing, making clients more efficient, profitable and sustainable. Our initiatives are driving a more equitable future and Gender Matters research leads the way for individualised, inclusive marketing. And importantly we’ve done all of this by putting our core proposition – Standing Up for Individuality – at the heart.