The Goat Agency

In 2025, The Goat Agency led the influencer marketing industry with our "Influence Everywhere" approach, taking creator content off social media and into the real world. From our work with Unilever Homecare on the Comfort Heaven Scent x Molly-Mae Hague partnership (which saw our produced content placed across OOH, TV, digital and point-of-sale), to our multi-channel campaigns for Asahi, Mars Wrigley, Minor Figures and more, we enabled our clients to reach the boundaries of possibility within influencer.

This direct client work drove significant business success: 37% global revenue growth and 30% growth in retained clients, highlighted by our five-six-year partnerships with Tesco, Dell and Beiersdorf, and new business wins such as Unilever Foods, Estee Lauder, Life360, Minor Figures and Reckitt. When Goat talks, the industry listens. As the UK's most followed influencer agency, we've led conversations around the slow content revival, the return of long form content on YouTube and Substack, intentional content consumption, and the need for human content in a world of AI. We also truly demonstrated the power of human media by empowering our employees to "think and act like creators" (our Influence Everywhere employee-generated-content campaign saw us go viral across LinkedIn!).