The Kite Factory

This is the story of a proudly independent media agency firing on all cylinders, and producing creative media ideas that deliver. Utilising their using Heart, Art, and Science approach to achieve a remarkable 38% growth in billings, The Kite Factory became a Nielsen Top 25 media agency in 2023. This exceptional business performance was built upon welcoming 17 new clients and achieving a 91% client retention rate.

With a strong commitment to nurturing talent development, diversity, and a progressive workplace culture, The Kite Factory boasts a 10% growth in its workforce, a below average churn rate and 39% of talent promoted in-year. The agency delivered notable campaigns for the likes of Stroke Association, White Claw Hard Seltzer, the Lawn Tennis Association and Lovehoney, as well as progressing long-term relationships with the likes of WaterAid, David Lloyd Leisure and Crisis amongst others. TKF’s dedication to excellence is evidenced in our 2023-2025 IPA Effectiveness Accreditation, recognising it among the top agencies for effectiveness culture. This paper shows that 2023 was the year where The Kite Factory continued to fly high, and why they are firmly in the conversation for Best Independent Media Agency.