TMW, part of Accenture Song

As Chief Client Officer at TMW in 2025, Karen Morris led one of the most commercially successful and operationally complex years in the agency’s history.

Amid ongoing industry uncertainty and significant organisational change, Karen was responsible for ensuring that increased scale translated into clearer ways of working, stronger account leadership and more confident client partnerships. Clients consistently say they truly trust Karen because she is straight-talking, genuinely invested in their business, and focused on doing what is right for both client and agency, not just ‘managing’ the relationship, but caring deeply about its success. In the fifth year of her leadership of the account management function at TMW, the agency delivered its fifth consecutive year of significant growth and secured its three largest clients to date. These stats, combined with the client satisfaction scores and length of relationships, are clear evidence that Karen’s approach delivers long-term results. Karen has achieved this by strengthening the account management craft inside the agency and leading initiatives that have built a trusted community for senior markets. In doing so, Karen has set a clear benchmark for what outstanding account leadership looks like today.