Verve The Live Agency

Verve is an experiential agency built on a clear belief: when everything competes for attention, the most effective experiences do less, better, reducing friction, creating clarity and giving people a reason to care.

In 2025, that belief delivered creative, cultural and commercial impact. Working with Guinness, Smirnoff and Google, Verve designed experiences people actively felt part of, driving measurable shifts in perception, behaviour and performance. For Guinness, Verve embedded the brand into music culture, reversing a decade-long summer sales decline and delivering the biggest seasonal sales shift in the brand’s 266-year history. For Smirnoff, belonging became an operating principle, setting a new benchmark for inclusive festival design at scale. For Google, experience thinking was applied internally, transforming onboarding from a procedural formality into a time-efficient cultural platform that returned hours to the business while accelerating confidence and connection. Alongside the work, Verve delivered record commercial performance, achieving 28% year-on-year revenue growth, an 86% win rate on targeted new business, and deliberately declining over £1M in misaligned revenue in line with its B Corp commitments. This is an agency growing with intent, proving that attention cannot be forced, and belonging cannot be faked.