Vicki Maguire

Vicki Maguire is one of the world’s most celebrated creative leaders. And she hasn’t just turned Havas London around – she’s transformed it into a creative powerhouse. In 2021, she led the agency to its best creative performance, and its best new business year, to date.

We won more than £5.2m new revenue, including one of the largest pitches of the year in Asda, retained our place on the revamped Government roster and did not lose a single client. Our best work came on our biggest clients, including Asda, Durex, and EDF, while we won Cannes Gold for The Black Plaque Project – which became our most awarded campaign ever.

We became the first major agency to recertify as a B Corporation, and the first to join the Better Business Act Coalition. We committed to net zero by 2025, played active roles in organisations including Ad Net Zero and AdGreen, were named a Campaign ‘Best Place to Work’, and created 100 entry-level roles for people from atypical backgrounds through the Government’s Kickstart Scheme.

Maguire has dedicated her career to empowering the people and communities around her and giving access, support and a powerful voice to those who would otherwise be excluded. In 2021, her substantial industry contributions include Campaign’s Creative Person of the Year; Cannes Jury President; Campaign Big Awards lead judge; speaker at UK Creative Festival, Ad Net Zero Global Summit, Advertising Week, One Show, Effies Leadership Summit, and Contagious Bootcamp; and she sits as Chair of Trustees, Creative Foundation.