In what has been an unprecedented and undeniably tough year, we’ve come through the other side of the global pandemic as a stronger and more resilient business. It’s not been an easy journey, but we’re incredibly proud of the way our team has adapted quickly to produce brilliant and innovative digital work, attract big brands to our client roster (including our biggest client via a virtual pitch), and rally together to help each other, our clients, and the wider industry cope with the fallout that Covid-19 has brought upon us.
We’ve been able to produce some of the work we’re most proud of in 2020. From a social distancing lens on Snapchat, to a billion-view TikTok campaign for Pringles, and best in class creative brand building for Vodafone and Dr Martens - and much more. We’ve inspired and informed millions via thought leadership and reports, used our platforms to champion Black creatives and creators and normalised talking about the everyday issues women face in the workplace.
We’ve recognised both amongst our team and the wider industry that we need to do more to build a culture at We Are Social that is not just “not racist” but actively anti-racist, through both new and existing initiatives. We’ve published a set of commitments to this effect, led by our CEO.
We know that this is a tough time for everyone and we’re all facing a lot of individual struggles. So we’ve been working to support our team’s wellbeing and mental health in this new normal, with initiatives from free helpline & access to counselling to virtual workshops to build healthy habits.
We’re now looking optimistically ahead to 2021.