Whalar UK
Alex Elton-Allisett
He grew attention and demand through thought leadership at major European industry forums, Masterclassing for top marketers, and presenting for the Prime Minister and his New Media Unit at No. 10 Downing Street - flying the flag for our industry as a whole. He combined sales fundamentals with sophisticated client frameworks, magnetic creative ideas, and bespoke measurement solutions (backed up by Kantar) to turn demand into dedicated new clients, seven of which signed us up as their Agency Of Record - rare for our field and another industry lifting milestone. So it's little wonder that his client portfolio includes global names such as Coca-Cola, Apple, Virgin Atlantic, New Balance, Samsung, Novo Nordisk, Sprite, and the NFL. Whether unlocking new audiences for Virgin Atlantic or delivering ownable IP content ideas for Novo Nordisk, he exemplifies courage, accountability and innovation. Alex has redefined what commercial excellence looks like in the creator economy. In a volatile and competitive category, his strategic vision and leadership have propelled Whalar to record-breaking success.