Wieden+Kennedy London

In 2025, Wieden+Kennedy London’s independent spirit has never been more vital. It keeps us focused on the work, the needs of clients and the needs of our people. As the industry becomes more automated, we will stay human with all the wonderful weirdness that comes from that.

We are the company that helps other companies find their soul, and in 2025 we have doubled down on that to great commercial and creative effect. From orchestrating the world’s most-tracked flight for NIKE and the Lionesses to driving record viewership for Eurovision, our ability to pivot quickly ensures that our cultural investment into our business and the community around us affects creative and strategic growth for our brands. This proves that when you prioritise the soul of an agency, it shows up in the work.