Zaid bolstered his management team with top tier talent, and the business grew. 2022 yielded 17 new business wins worth £1.7m, including Above+Beyond winning Mulberry; Yonder Media winning Alzheimer’s Research UK; and Frontier winning Vimto.
Under Zaid, The Beyond Collective delivered ground-breaking creative innovations, including “The Everlasting Memory” which preserved Sir Geoff Hurst’s memory of the 1966 World Cup final; an interactive 3D billboard for Subway letting passers-by virtually build their dream Sub; and a campaign highlighting how the unaffordable cost of housing is putting people at risk of homelessness for Shelter.
The business’ outstanding creative output was recognised with a raft of awards including a Campaign Big Award, a D&AD Pencil, three Clios. The Beyond Collective was also named one of the UK’s Top 100 Best Small Companies To Work For.
As a leader, Zaid is committed to pushing boundaries to help brands turn audiences into customers, and this year delivered on this mission, as The Beyond Collective looks to a more globally-connected-future.