ZEAL

In 2025, ZEAL delivered 30%+ YoY growth and expanded headcount by 6%, with 14% growth in London.

We secured six new business wins; Kimberly Clark (Andrex, Kleenex), Heinz (Beanz, Soups and Sauces), Revlon (Mitchum), Edgewell (Wilkinson Sword), and Young’s Seafood and KP Snacks, both appointed without a pitch. We expanded capabilities through our first acquisition, welcoming social first studio Tommy, adding content craft across London, Los Angeles and Singapore. We also scaled ZEAL X, ZEAL Collabs and ZEAL PR. We now activate 80+ sub-brands for Nestlé, Arla, Kellanova, Suntory, Kraft Heinz, Froneri, Essity, PZ Cussons, Revlon, Reckitt and Bacardi, with 0% churn and an average tenure of seven years. Our work delivered major results for Cheez-It, TENA, Suntory and KitKat, winning 25+ awards across Campaign Experience, Marketing Week, The Drum, Creative Circle, IPM and AIA. We strengthened our industry voice through Adweek, the IPA and leading trade titles, contributing perspectives on effectiveness, HFSS legislation and GLP-1 disruption. Our culture remained central to performance, earning ZEAL a place in Campaign’s Top 100 Best Places to Work. This year proved it: the world’s fastest-moving brands recommend us, the industry’s best talent chooses us. ZEAL is ready for Independent Agency of the Year.