Hannah Fisher

Hannah Fisher is Chief Marketing Officer for Saga Travel, where she's leading the transformation of one of the UK's most established brands into a modern, customer-first, digitally connected business. With over 20 years' experience across Saga, Sky, More Than and Direct Line, Hannah is known for blending creativity with commercial rigour—delivering brand-led growth that drives measurable business impact. She has challenged conventional thinking on how to engage older audiences, proving that digital, data and creativity can unlock new growth in overlooked markets. Passionate about building high-performing teams and marketing that works as hard as it inspires, Hannah brings a practical, no-nonsense perspective to modern marketing—and what it really takes to deliver results.