Jo McClintock

Jo is a customer-led brand leader with 18+ years driving growth at iconic UK digital brands — Moonpig, Skyscanner, and now Trainline, Europe's #1 rail app. As VP Brand & Marketing at Trainline, she's delivered record-breaking results: £6bn+ in sales (+12% YoY), tripled growth in Spain, and built the international function from scratch to £1bn+ in sales. She launched the award-winning "I Came by Train" platform — a category-shaping campaign that reframes rail as the sustainable travel choice. Insight-led and commercially sharp, Jo combines bold creative thinking with product partnership to drive acquisition, retention, and loyalty across multiple markets. Beyond Trainline, she mentors rising marketing talent and has advised Travalyst, the Duke of Sussex's sustainable travel coalition.

What is one top tip that you would give to entrants?

Not only show us the impact of the bar you set, but how you are helping brands strengthen themselves for the long term in uncertain times.