Jo Migom, chief digital & marketing officer, Thomas Cook Tourism After the original business collapsed in September 2019, Jo was, together with a few other colleagues, determined the most loved name in travel, Thomas Cook, would find a new life. They called it 'project firefly'. Two months later, Fosun Tourism Group, the owners of Club Med, bought the Thomas Cook brand along with the inimitable Sunny Heart logo - a symbol of joy and happiness, and an important part of the business' identity. A new venture was created - one that embodies the essence of the man himself but brings it bang up to date with the latest technology. Jo has two decades of experience working in travel and e-commerce and has delivered digital transformation at businesses including British Midland and Virgin where she was responsible for implementing new platforms and marketing strategies in UK, USA, Russia, Saudi Arabia and across Europe. For ten years at Thomas Cook Group Jo was responsible for various digital and customer-centred initiatives in Belgium before finally rolling out a new digital platform across the UK, Belgium and Netherlands that increased revenues by 60% and conversion by 40%. Key driver in that growth was moving from 'project led' approach to a product/customer centred focus. (Do you want me to say something about how we use usertesting here?) OPTIONAL Her experience in managing cross-border teams gives her a European perspective on her work and she is fluent in Flemish, French and English. Jo's family of husband and two children cherish, just like any family, the time with their children. They love the simple things in life; baking cake, dancing around the kitchen table and they love to travel. They like skiing as it means doing something together whilst being outside & of course they love a nice sun and beach holiday as well!