Jo Vaughton

Why do you think the Agency of the Year UK Awards are important?

Agencies are the spark that drive brands to be the best they can be. The best agencies do this with unique creativity and truly crafted strategy bespoke to the client and their specific challenges. I believe agencies that take the effort and source the talent to cut through should be celebrated and able to stand out.

What is one top tip that you would give to entrants?

Show what makes you different. Prove it makes a difference commercially. Demonstrate you care about your talent and make sure your strategy follows through to your execution.