Katie Jackson

Katie is the Chief Audience & Marketing Officer of Channel 4. Her teams are responsible for scaling audience reach and deepening engagement with Channel 4's brand and content both on and off platform, optimising for growth and helping the business compete creatively and commercially. She joined Channel 4 in 2022 as MD of in-house agency 4creative, having built her career across a range of UK-based network and independent agencies, latterly as Chief Operating Officer at Omnicom's TBWA\London. There, she oversaw operations, Client management, talent and culture, as well as sitting on the Omniwomen UK + Allies UK Committee. Katie is also Chair of Trustees at Artswork, a charity that empowers young people through creativity, a founding member of Ovarian Cancer Action's Next-Gen Women's Collective, an active member of WACL and sits on the Marketing Group of Great Britain's Council and Spotify's CMO Advisory Council.