Ksenia Samoylenko

Ksenia Samoylenko is Director for Brand Marketing and Media at Coach EMEAI, where she leads brand marketing and media strategy across Europe, Middle East, Africa and India. With 18 years of experience spanning both agency and client-side leadership, she has led global brands including Unilever, L'Oréal, Levi's, Hermès and Nestlé. Ksenia specialises in brand growth, integrated communications, media effectiveness and marketing transformation, helping brands connect with consumers in meaningful and measurable ways. She is particularly passionate about the role of local creativity and cultural nuance in driving brand relevance, and about advancing how the industry measures and values creative effectiveness.