Alexia Clifford

Chief Communications Officer , Gamble Aware

Alexia Clifford has been the Chief Communications Officer at GambleAware since August 2021. Alexia was previously  the Marketing Director at Public Health England (PHE), leading a number of Government flagship public  health campaigns across a wide range of priorities, including mental health, physical activity, healthy eating and smoking cessation. These campaigns are recognised as being amongst the very best in the industry. They have successfully changed behaviour at scale, through audience  insight, behavioural science, sophisticated targeting and innovative digital techniques. Alexia has brought this public health experience to GambleAware as the charity's  aim is to increase awareness  and understanding of gambling harms