Rachel Moss

Rachel Moss is a senior marketing leader with more than 25 years' experience across travel, FMCG and highly regulated consumer businesses. She is currently Head of International Marketing at TUI Hotels and Resorts, where her responsibility spans Customer Strategy, Marketing and Data Analytics. Previously, Rachel spent more than a decade with Camelot and Allwyn, working across The National Lottery and most recently as Head of Marketing Strategy & Planning. She played a significant role in the successful end to the third licence, turning around the health of the National Lottery brand, the transition from Camelot to Allwyn and the launch of the Fourth National Lottery Licence. Earlier in her career, Rachel held marketing roles at Mars, Kraft, Premier Foods and Storck. Rachel brings extensive experience of brand and marketing strategy, large-scale media investment, digital transformation and working in regulated, high-trust environments, alongside a strong understanding of the evolving opportunities and responsibilities created by data, personalisation and AI. She is a member of WACL, ISBA Executive Committee and sits on the ASA/CAP Industry Advisory Panel.