Global Brand Director , TUI
Toby joined TUI UK&I as Brand and Content Director in November 2018. His role was extended to encompass a global remit in September 2020. In his position as Global Brand and Content Director, Toby is responsible for the core brand disciplines of strategy, architecture and identity as well as the development of advertising communications for all markets. And from a UK perspective he is responsible for media planning, social media and the development of content for all customer touchpoints. He also leads the Diversity, Inclusion and Equality employee network and sits as a sponsor on the UK D&I steering group. And in 2022 his team won 'Best Brand Team' at the Marketing Society Awards and the Marketing Week Awards.