In 2021, Black completely overhauled Havas’ new business strategy to instil an entrepreneurial mind-set in each employee and offer everyone the opportunity to take their financial share in the agency’s successes through a new employee incentive programme.
We won more than £5.2m new revenue, including one of the largest pitches of the year in Asda, retained our prized place on the revamped Government roster and, crucially, did not lose a single client – proof that client view the agency as a trusted, long-term partner to deliver growth and navigate the much-changed post-pandemic landscape.
Our best work came on our biggest clients, including Asda, Durex and EDF, while we won Cannes Gold for The Black Plaque Project – which became our most awarded campaign ever.
A newly indoctrinated WACL member, Black is mentor to female colleagues at all levels in the agency – which became one of just three network agencies to be named a Campaign ‘Best Place to Work’. Havas also became the first major agency to recertify as a B Corporation, the first to join the Better Business Act Coalition, and created 100 entry-level roles for people from atypical backgrounds through the Government’s Kickstart Scheme.