Karen Martin


In 2021, Karen’s dynamic and generous leadership fuelled another year of growth and creative excellence at BBH. BBH is the reigning IPA Effectiveness Agency of the Year and BBH has enabled clients to grow their brands, drive culture and harness new opportunities.

Creative highlights include culture-leading work and a fashion collection for Burger King; consumer championing work from Tesco; a people-first approach to banking for Barclays; as well as powerful pro bono work for Chefs In Schools; Prostate Cancer UK; and Refuge.

The agency put in an impressive new business performance in 2021. Along with winning Ribena and Alpen, BBH won Didi Global; Jabra and Google’s campaign in support of Global Citizen. BBH also boosted organic growth and expanded relationships with existing clients including Tesco and Samsung.

Karen also stepped up to a global leadership role within the BBH network, taking her place on BBH’s new global board. She bolstered the senior team with top talent including new ECD Helen Rhodes and new head of strategy Rosie Collins.

Karen continued to advance DE&I and push for a more inclusive output, enabling many initiatives including a relaunch of The Barn, BBH’s creative placement programme; and championing BBH to become the first agency to team up with training organisation Unmistakables to educate employees around inclusion.

In 2021, Karen steered BBH to growth and boosted its dynamic and inclusive creative culture even further, enabling the agency to deliver and innovate for clients.