London has grown at a rapid rate and forms an integral aspect of the EMEA business, whilst globally we have seen 244% growth as our headcount reaches 2000+ people across 22 studios including a key hire in Grace Francis as Global Chief Creative and Design Officer. This has led to us rebranding and repositioning our services across three pillars - creative communication, immersive CGI and experience design as we focus on creating radically relevant creative experiences that feature ‘tech with soul’. We've made campaigns that bring together digital innovation and creativity: building a virtual ‘Museum of Memories’ to raise awareness for dementia, recreated the worst place in the world in the metaverse to give voices to political prisoners in the ‘Iran Prison Project’ and used predictive data to make ‘The Financial Times’ Climate Game’ to educate people on reaching net-zero. Leading to our best ever award tally with 56 shortlists and 28 wins which is a 30% YOY increase on last year, plus judged in leading award bodies from Cannes Lions to Campaign Tech. This all builds with intention as we shape the organisation into a future-fit creative agency.